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Webinar: The Factors of Cost-Per-Click Advertising
Length: 30 minutes PPC advertising can be an overwhelming endeavor to jump right into. Without understanding why certain words cost what they do, many people grow frustrated not knowing what to expect...
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Webinar: The Power of Doing PPC and SEO Together
Length: 30 minutes Coordinate Your PPC and SEO for Maximum Results This webinar spotlights a recent case study that illustrates how running both PPC and SEO together can significantly increase results....
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Why Outsource Your PPC Management?
Why should you outsource PPC management instead of keeping it in-house–or doing it yourself? There are many ways a good pay per click management firm can increase your bottom line and help you rest...
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PPC Management for Tight Budgets
Everyday business owners want to test the potentially profitable waters of paid search advertising. Many owners lack the time and training to effectively manage a PPC campaign. While in the right hands...
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The History of PPC
Pay-per-click is an internet advertising model that drives direct traffic to websites. It is also called Pay per click. How does it work? Advertisers bid on keywords relevant to their target market...
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AdWords VS AdSense
You’ve heard of Google AdWords and Google AdSense. So, what’s the difference? Both are by Google, both sound the same, and both are related to advertising. People tend to get confused with these names...
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Matching Search Engines to Verticals
When it comes to search volume, Google is the 800lb gorilla. Google captures two-thirds of all search queries in the U.S. Yahoo and Bing account for roughly the other third. For paying advertisers,...
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Lawyer Advertising
Pay-Per-Click (PPC) is a cost effective marketing vehicle that can instantly connect your law firm with potential clients. Unlike other lawyer advertising which is less measurable and less targeted,...
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SEO or PPC?
There are two internet marketing techniques that are popular among beginning entrepreneurs: pay-per-click advertising (PPC) and free search engine optimization (SEO). This article does not even offer...
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Creating High Click-Through Ads
There’s no doubt, we have developed a sense of numbness towards marketing messages over time, be it on TV commercials, online ads, or those billboards pleading for a second look. PPC ads are no...
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5 Ways to Improve Quality Score
The ultimate success of any pay-per-click campaign depends on how well your ad efforts score. Google and other search engines give quality scores based on the following factors: Ad relevancy Keyword...
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Google match types explained
Keywords are the key to any successful Pay-per-click campaign, but it can be tough figuring out the right way to use them. Fortunately, Google AdWords make the tough task of PPC management a bit easier...
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What is PPC?
In the world of online marketing, there are plenty of tools at your disposal you can use to generate both results and revenue for your webpages. Pay-per-click advertising is one such tool and in the...
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Penalized rankings? PPC to the rescue.
If you’ve noticed a steep drop in your website’s organic rankings or seen a noticeable decline in web traffic and leads, then chances are your website’s been penalized by the latest algorithm update...
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PPC Banner Ad Tips
Advertising plays a vital role in the growth of any form of business. With the advent of e-commerce, the advertising techniques have undergone lots of changes. The traditional billboards are now...
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5 PPC Best Practices
For PPC advertisers, it pays to follow some of the industry’s best practices to make it to the top. Here are some of the best practices that you may adopt. 1. Start Thinking Consumer-Initiated...
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5 Tips To Grow Your Business w/ PPC Advertising
It’s no longer a secret that Pay Per Click (PPC) advertising works for businesses. As a business owner it’s time to start taking advantage of it. Here are five things that will show them how: 1. Take...
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Are Your Clicks Driving Conversions?
Clicks, when measured, are great in pay-per-click advertising. However, to be an effective PPC ad, clicks SHOULD turn into revenue. Otherwise, the business is just spending money on PPC advertising...
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Google Adwords? Facebook Ads? Or Both?
To quote Henry Ford, “When business is good, it pays to advertise; but when business is bad, you’ve got to advertise.” In this age of social networking, what advertising method should you use — Google...
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Selecting Profitable Keywords
Keywords are the most important element in any advertising campaign including Pay Per Click (PPC) advertising. These keywords should propel advertisements to land on relevant searches. However,...
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