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How to Optimize Your PPC Ads
Optimizing your PPC ads is an important part of your ad campaign. This is especially true when it comes to pay per click marketing, where even a %0.05 change in response, in some industries, can mean...
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Nearly seven in 10 retailers expect their online retail sales to increase at least 15 percent this holiday season from last year, according to Shop.org’s eHoliday survey. Read the full press release…...
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New Course Teaches Kids Internet Marketing Skills
Educators are putting the final touches on a brand new course that will teach kids about Internet marketing. Even though it’s in the infancy stages now, it’s already catching the attention of...
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Internet Marketing 101 Coming to a High School Near You
Internet marketing continues to be a quickly growing field, making a big impact in school course offerings. Courses in Internet marketing start as early as high school, and students at Utah’s Davis...
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5 DIY PPC Quick Tips
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me...
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Friday Special: DIY PPC Tips
The team up at PurePPC.com has offered up the following tips for the do-it-yourself PPCer: Read the full news story… Related Posts:5 DIY PPC Quick TipsPurePPC.com Offers Five Do-it-Yourself Tips for...
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2 Steps to Boost Quality Scores
Your Adwords Quality score can have a huge impact on your ad campaign. In fact, it can extend even further than that, in some cases making or breaking a business! That’s because when your Adwords...
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When the Display Network is Better Than Search
When is the content/display network better than search for your PPC campaign? Many small business owners and marketing managers say, “Never!”. And for most purposes, they may be right. But experienced...
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Why Outsource Your PPC Management?
Why should you outsource PPC management instead of keeping it in-house–or doing it yourself? There are many ways a good pay per click management firm can increase your bottom line and help you rest...
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Factoring Geo-Targeting
Pay per click advertising (also known as PPC) is a cost-effective way for businesses to allocate their advertising resources. By only paying when an ad receives a click, clients can be assured that...
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Webinar: Negative Keywords Improve PPC Advertising
When it comes to pay per click advertising, sometimes it’s not what you say, but what you don’t say that helps make the sale. Negative keywords help you efficiently reach your audience because they...
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Webinar: The Factors of Cost-Per-Click Advertising
Length: 30 minutes PPC advertising can be an overwhelming endeavor to jump right into. Without understanding why certain words cost what they do, many people grow frustrated not knowing what to expect...
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Webinar: The Power of Doing PPC and SEO Together
Length: 30 minutes Coordinate Your PPC and SEO for Maximum Results This webinar spotlights a recent case study that illustrates how running both PPC and SEO together can significantly increase results....
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Webinar: When to Increase Your PPC Budget
Length: 30 minutes Increasing your pay per click advertising budget does not equate to increased revenue. In fact, your budget might have nothing to do with your revenue. Instead of focusing on...
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5 Ways to Improve Quality Score
The ultimate success of any pay-per-click campaign depends on how well your ad efforts score. Google and other search engines give quality scores based on the following factors: Ad relevancy Keyword...
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Google match types explained
Keywords are the key to any successful Pay-per-click campaign, but it can be tough figuring out the right way to use them. Fortunately, Google AdWords make the tough task of PPC management a bit easier...
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What is PPC?
In the world of online marketing, there are plenty of tools at your disposal you can use to generate both results and revenue for your webpages. Pay-per-click advertising is one such tool and in the...
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Penalized rankings? PPC to the rescue.
If you’ve noticed a steep drop in your website’s organic rankings or seen a noticeable decline in web traffic and leads, then chances are your website’s been penalized by the latest algorithm update...
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Factoring Geo-Targeting
Pay per click advertising (also known as PPC) is a cost-effective way for businesses to allocate their advertising resources. By only paying when an ad receives a click, clients can be assured that...
View ArticleClik here to view.
Webinar: Negative Keywords Improve PPC Advertising
When it comes to pay per click advertising, sometimes it’s not what you say, but what you don’t say that helps make the sale. Negative keywords help you efficiently reach your audience because they...
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