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PPC Banner Ad Tips

Advertising plays a vital role in the growth of any form of business. With the advent of e-commerce, the advertising techniques have undergone lots of changes. The traditional billboards are now...

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5 PPC Best Practices

For PPC advertisers, it pays to follow some of the industry’s best practices to make it to the top. Here are some of the best practices that you may adopt. 1. Start Thinking Consumer-Initiated...

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5 Tips To Grow Your Business w/ PPC Advertising

It’s no longer a secret that Pay Per Click (PPC) advertising works for businesses. As a business owner it’s time to start taking advantage of it.  Here are five things that will show them how: 1. Take...

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Are Your Clicks Driving Conversions?

Clicks, when measured, are great in pay-per-click advertising. However, to be an effective PPC ad, clicks SHOULD turn into revenue. Otherwise, the business is just spending money on PPC advertising...

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Google Adwords? Facebook Ads? Or Both?

To quote Henry Ford, “When business is good, it pays to advertise; but when business is bad, you’ve got to advertise.” In this age of social networking, what advertising method should you use — Google...

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Selecting Profitable Keywords

Keywords are the most important element in any advertising campaign including Pay Per Click (PPC) advertising. These keywords should propel advertisements to land on relevant searches. However,...

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5 Adwords Setup Tips

A Google AdWords campaign is not just about running a simple advertisement. With so many things to consider and with tight competition, it gets more complicated each day. AdWords works but to get...

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Optimizing Your Website w/ PPC Metrics

Given the factors that affect pay per click (PPC) advertising, advertisers have control over the type of websites they target for ad placement. If they change the keywords in their campaign, it will...

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SEO or PPC?

There are two internet marketing techniques that are popular among beginning entrepreneurs: pay-per-click advertising (PPC) and free search engine optimization (SEO). This article does not even offer...

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Writing Compelling Ad Text

There’s no doubt, we have developed a sense of numbness towards marketing messages over time, be it on TV commercials, online ads, or those billboards pleading for a second look. PPC ads are no...

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