PPC Banner Ad Tips
Advertising plays a vital role in the growth of any form of business. With the advent of e-commerce, the advertising techniques have undergone lots of changes. The traditional billboards are now...
View Article5 PPC Best Practices
For PPC advertisers, it pays to follow some of the industry’s best practices to make it to the top. Here are some of the best practices that you may adopt. 1. Start Thinking Consumer-Initiated...
View Article5 Tips To Grow Your Business w/ PPC Advertising
It’s no longer a secret that Pay Per Click (PPC) advertising works for businesses. As a business owner it’s time to start taking advantage of it. Here are five things that will show them how: 1. Take...
View ArticleAre Your Clicks Driving Conversions?
Clicks, when measured, are great in pay-per-click advertising. However, to be an effective PPC ad, clicks SHOULD turn into revenue. Otherwise, the business is just spending money on PPC advertising...
View ArticleGoogle Adwords? Facebook Ads? Or Both?
To quote Henry Ford, “When business is good, it pays to advertise; but when business is bad, you’ve got to advertise.” In this age of social networking, what advertising method should you use — Google...
View ArticleSelecting Profitable Keywords
Keywords are the most important element in any advertising campaign including Pay Per Click (PPC) advertising. These keywords should propel advertisements to land on relevant searches. However,...
View Article5 Adwords Setup Tips
A Google AdWords campaign is not just about running a simple advertisement. With so many things to consider and with tight competition, it gets more complicated each day. AdWords works but to get...
View ArticleOptimizing Your Website w/ PPC Metrics
Given the factors that affect pay per click (PPC) advertising, advertisers have control over the type of websites they target for ad placement. If they change the keywords in their campaign, it will...
View ArticleSEO or PPC?
There are two internet marketing techniques that are popular among beginning entrepreneurs: pay-per-click advertising (PPC) and free search engine optimization (SEO). This article does not even offer...
View ArticleWriting Compelling Ad Text
There’s no doubt, we have developed a sense of numbness towards marketing messages over time, be it on TV commercials, online ads, or those billboards pleading for a second look. PPC ads are no...
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