You’ve heard of Google AdWords and Google AdSense. So, what’s the difference? Both are by Google, both sound the same, and both are related to advertising. People tend to get confused with these names and tend to use these interchangeably. To illustrate, AdWords and AdSense are two sides of the same coin. AdWords refers to the ad-selling system run by Google while AdSense is Google’s ad-publishing program.
In AdWords, people pay per click to place their advertisements on Google and/or on any individual website. The advertiser creates an account, inserts the desired advertisement, and chooses from several options as the maximum amount he would be willing to pay per click on the inserted ad. As soon as the advertiser’s credit card has been verified and approved, the ad goes out live on the web and every time any internet surfer clicks on the advertisement, Google records it. When the amount reaches a certain specified level, Google will then charge the advertiser’s credit card. Simply put, AdWords is a form of pay per click (PPC) advertising.
For example, to generate traffic, you want to advertise your website and the services you offer. With Google AdWords, you will name some keywords or phrases relevant to your site and the services which you think your prospective customers would type while searching. Once an internet surfer types a similar keyword or phrases, your ad will appear along with the search results or at the right sidebar of the search page. Just hope that the surfer will click on your link to be redirected to your website.
On the other hand, AdSense refers to the ad-publishing system that displays AdWords in websites not owned by Google. It is a system where website owners sign up to get those advertisements placed on their site. Website owners have to set up an account with Google first. Once their website is approved, they can display advertisements from Google AdWords. Google then pays the website owner displaying the ads based on a per click model — the high traffic websites can create, the greater the revenue from AdSense.
For example, you have a blog site where you posts about food and travel. Once Google AdSense approved your blog site, they will allow you to display AdWords based on your niche or target audience. Just be careful with AdSense’s terms and conditions, once they found out that you abused the pay-per-click scheme, you will be blocked by Google and may discontinue your account.
So you see, AdWords and AdSense are different yet both are useful to your business since they work together to make some noise for your website.
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